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Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

October 28, 2024

The Boston Globe

“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI technology like facial recognition into their products. “The major players and newcomers are all looking at what are the benefits of this machine learning,” she said.

From the article, "Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out" by Hiawatha Bray

Previously In The News

Examining the Increasing Value of Choice for Home Security Consumers

Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. At the end of 2020, Parks Associate...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...

Delivering Peace of Mind

A whitepaper released this week by research firm Parks Associates, “Value Beyond Home Security: Expanding Product Ecosystems,” examined the expansion of professional services beyond home security du...

Tech Enabling New Apartment Experiences

Internationally recognized market research firm, Parks Associates, reveals that 57 percent of MDU managers report having a lighting control system in their largest property; 26 percent have an energy...

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