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Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

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The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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About Parks Associates

Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

Parks: 80% of U.S. Internet Homes Own a Network Router

Research: 80% of US households have home network router

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

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