Providing market intelligence for more than 35 years

In The News

Can Trump TV Succeed?

In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there’s going to be an audience,” said Glenn Hower, a research analyst at the market-research company Parks Associates. “It’s just a matter of if that audience is going to be able to sustain a service in its entirety.” Matthew Levendusky, a University of Pennsylvania political scientist who studies partisan media, has his doubts. People who watch Fox News tend to like politics, Levendusky explained, but many Trump supporters have expressed they are tired of politics entirely. They voted for Trump to shake things up and disrupt the status quo. Levendusky said it’s not clear to him how a news-oriented network would support itself with viewers who are less politically interested. “Can you really sustain anger that way, and disgust with politics, over and over again?”

From the article "Can Trump TV Succeed?" by Nora Kelly.

Previously In The News

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...