Providing market intelligence for more than 35 years

In The News

CES 2017: Home Automation Makes Its Mark

“The smart home is in an early stage, where the primary perceived value is in the convenience of home automation,” said Jennifer Kent of Parks Associates, a consumer research firm. “Consumers are only now starting to conceive of the additional value derived when devices collaborate to deliver more intelligent services.”

However, security concerns might be a drag on even greater market growth.

Parks Associates recently announced new research showing that 60 percent of U.S. broadband households are concerned about the security of smart home devices.

From the article "CES 2017: Home Automation Makes Its Mark" by Trey Barrineau.

Previously In The News

Smart Door Lock Capabilities Grow Along with Market Penetration

Smart door locks are maturing as a technology category, and with that maturity has come growth in sales and more market penetration, according to new data from Parks Associates. As of Q4 2021, 11%...

A Focus on Achieving Equity With Telehealth

And health leaders continue to bridge the digital divide among older adults, who have shown incredible growth and familiarity with telehealth during the pandemic, Jennifer Kent with market research fi...

#ATA2021: Telehealth Is Key to Equity and Access for Every Patient Population

A recent survey by market research firm Parks Associates shows that 60 percent of people age 65 and older consider themselves familiar with telehealth. Jennifer Kent, vice president of research at the...

DI People: GameStop, Vari, MediaKind and More Make Moves

Addison-based Parks Associates, a market research and consulting company that specializes in emerging consumer technology products and services, has promoted three of its key personnel. Dr. Jennife...