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In The News

Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix

Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a business standpoint if you're a conventional studio or TV network.

“Truthfully, this was not something that could really be implemented on a broad scale until digital video came along,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Not only does Netflix have this communication capability being a digital on-demand service, but it has a huge subscriber base to leverage.”
 

From the article "Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix" by Davey Alba.

Previously In The News

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

It’s Playball for MLB and Facebook

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates....

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...

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