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Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

July 28, 2014

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry of interest. The Netflix promotion sold out in four hours on Amazon and 24 hours on Google Play, and the Chromecast itself was out of stock online within two days. Even now, the Chromecast remains on top of Amazon's electronics best-seller list.

While Chromecast's runaway sales leave no doubt about its popularity in stores, some suggest that it may not translate to popularity in the living room. A study by market researcher Parks Associates last month found Chromecast usage appeared to be slipping.

From the article "Chromecast at year 1: Why it's more than just an impulse buy (Q&A)" by Joan E. Solsman.

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