Register

I agree with the Privacy Policy

In The News

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

July 28, 2014

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry of interest. The Netflix promotion sold out in four hours on Amazon and 24 hours on Google Play, and the Chromecast itself was out of stock online within two days. Even now, the Chromecast remains on top of Amazon's electronics best-seller list.

While Chromecast's runaway sales leave no doubt about its popularity in stores, some suggest that it may not translate to popularity in the living room. A study by market researcher Parks Associates last month found Chromecast usage appeared to be slipping.

From the article "Chromecast at year 1: Why it's more than just an impulse buy (Q&A)" by Joan E. Solsman.

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

‹
1
2
...
24
25
26
27
28
29
30
...
41
42
›