Providing market intelligence for more than 35 years

In The News

Coldwell Banker Introduces First-Ever Smart-Home Staging Kit

This survey was conducted online by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via its omnibus product. The survey was conducted among 1,250 adults (ages 18 and over) among whom 801 own at least one smart home product. For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home’s functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer or with a separate automatic system within the home itself. Survey sample was demographically targeted to be representative of the U.S. general population.

From the article "Coldwell Banker Introduces First-Ever Smart-Home Staging Kit" by Athena Snow.

Previously In The News

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...

NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

But as Peacock prepares to roll out nationwide on July 15, the app is still missing some key distribution partners. NBC has yet to reach agreements to offer the service through Roku and Amazon Fire TV...

NBC’s video service Peacock stresses ‘free,’ looks to 2021

Quibi hasn’t gained much traction, according to an analysis of its app downloads and conversions from a three-month free trial by Sensor Tower. Apple does not release subscriber data. HBO Max did not...

Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash

One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, t...