Providing market intelligence for more than 35 years

In The News

Connected cars with Internet connections growing in numbers & profits

Parks Associates research reports that there are increasingly connected cars in the United States. The company reported the following figures:

  • 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone.
  • 52% of cars sold in the U.S. in 2014 had some form of connectivity.
  • 12% can connect to a live agent for emergency or roadside assistance.
  • About a third of vehicles can view vehicle health reports, use Bluetooth and make or received hands-fee calls.
  • 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015
  • 17% have mapping and navigation capabilities.
  • 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption.
  • 44% of car owners in U.S. broadband households have some kind of advanced connected car feature. That figure increases dramatically among owners of vehicles less than three years old, indicating that penetration will continue to increase in the near term. Demand for connected car features among those without access to such features in their current vehicle is strongest among young drivers and smartphone owners.
  • More than 50% of U.S. broadband households express privacy and safety concerns regarding connected cars.

From the article "Connected cars with Internet connections growing in numbers & profits" by Gilbert Shar.

Previously In The News

Which Smart TV Operating Systems are the Most Popular?

The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....

Emergency Safety Tech Moves Beyond The Elderly

In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- c...

Fixed wireless continues to climb US broadband charts - Parks

Parks Associates Research Director Kristen Hanich said FWA and satellite internet are the "fastest growing" segments in broadband. According to Parks Associates’ newly launched Broadband Market Tra...

Multifamily properties report positive effect of smart building solutions on ROI

Parks Associates today announced a new white paper, Smart Tech for Multifamily Properties: Understanding ROI, developed in partnership with SKBM SmartTech, with insights from recent interviews with mu...