Providing market intelligence for more than 35 years

In The News

Connected health takes on new momentum as technology and healthcare start to converge

New research suggests that consumer adoption of connected heath products has reached aa new high in 2017. Over 40 percent of U.S. broadband households now own a connected health product, up from 37 percent in 2016 and 33 percent in 2015. The convergence of medical technology and connected health will be the main theme of fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 in San Diego, USA.

“The steady increase in consumer adoption of connected health products bodes well for the ongoing healthcare practice transformation,” says Parks Associates. “At the Connected Health Summit, we will examine the latest trends and opportunities in the med-tech industry and how the evolving healthcare industry can transform patient experiences.”

The summit will discuss the implications of the connected healthcare revolution and the resulting consumerization of healthcare. Confirmed keynotes for the event include executives from Aetna Digital, Geisinger Health System, Sharecare Inc., and UnitedHealth Group.

In the session “Pursuing Value-Based Care to Deliver Superior Outcomes,” healthcare providers and their technology solution providers present successful strategies in delivering patient care in a value-based payment environment and share their perspective on the roles of technology solutions in transforming care practices and patient experience.

From the article "Connected health takes on new momentum as technology and healthcare start to converge" by Nitin Dahad.

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...