Providing market intelligence for more than 35 years

In The News

Connected Home: Redefining Connected Devices

Today, connected devices can communicate with other connected devices, provide remote control, automate decisions and take actions based upon the data gathered. They can also receive automatic firmware and software updates to patch problems, ward off security threats or add new features. According to Parks Associates research, 19 percent of U.S. broadband households currently own at least one Internet-connected smart home device that offers remote control, monitoring, or notifications via a smartphone, tablet, computer or app.

From the article "Connected Home: Redefining Connected Devices" by Brad Russell.

Previously In The News

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...

The Exciting World of Wearable Tech in Medical Applications

Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...

Study: Over-The-Air TV Antenna Interest Remains Strong

According to a fresh report from Parks Associates, one in five U.S. households with internet access in the home possess a television antenna. At the same time, 12% of these households do not have a TV...

Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...