Providing market intelligence for more than 35 years

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specifically on strategies to fully engage consumers in the connected home experience. The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates' research team highlights the firm’s research throughout the event, including technology adoption and trends, forecasts of new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

From the article "Connections" by www.homeplug.org

Previously In The News

Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more....

Best Buy Bets on Adults Remotely Monitoring Their Aging Parents

Fueling the interest in monitoring aging relatives remotely are some compelling demographics. By 2020 about 45 million Americans will be caring for 117 million seniors, spending on everything from foo...

Smart Light Bulb Owners Turn To Amazon Echo, Google Home

Google Home and most recently Amazon’s Alexa can tell whose voice is talking to it so it can respond to the right person, making the voice assistants even more personally tuned. Around 11% or so of...

OTT Churn Rates Pass 50%

TV customers have a high rate of starting and stopping many new OTT services. Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceedin...