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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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Consumer Awareness Of VR Technology Is Low

Previously In The News

How many video devices do you have? About seven, survey finds

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Report: Viewers Say Churn is Based on Lack of New, Original Content

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