Providing market intelligence for more than 35 years

In The News

Consumer Electronics Association releases privacy guidelines for wellness device data

Providing consumers with clear, straightforward information on security is especially important as many remain wary about the privacy of their health information.

That wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in August.

From the article "Consumer Electronics Association releases privacy guidelines for wellness device data" by Katie Dvorak.

Previously In The News

Study: Over-The-Air TV Antenna Interest Remains Strong

According to a fresh report from Parks Associates, one in five U.S. households with internet access in the home possess a television antenna. At the same time, 12% of these households do not have a TV...

Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...

Smart Homes, Smarter Internet: 11 transformative IoT Trends in Canada

The smart home starts with trendy devices like smart cameras and video doorbells. According to Parks Associates, the US market experienced an increase from 10 percent to 12 percent between 2018 and 20...

Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You

“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for resear...