Register

I agree with the Privacy Policy

In The News

Consumers Concerned About IoT Data, Privacy

April 16, 2015

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption.

Nearly half (47%) of U.S. consumers with broadband access are concerned about privacy and security when it comes to smarthome devices, according to new research from Parks Associates. Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates.

“Recent high-profile media reports of hacks into smart baby monitors and connected cars, whether valid or not, have heightened consumer concerns over privacy and security for connected home systems,” Kerber says. “Companies need to move quickly to reinforce the security of their solutions as well as ensure the consumer's right to privacy.”

From the article "Consumers Concerned About IoT Data, Privacy" by Aaron Baar.

Previously In The News

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›