Providing market intelligence for more than 35 years

In The News

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals from their monitored homes are encrypted – though they usually are not, according to a whitepaper from Parks Associates.

The whitepaper, “Residential Security and Encryption: Setting the Standard, Protecting Consumers,” points out that encrypting signals is not a standard security industry practice. The white paper was sponsored by security system manufacturer Qolsys.

From the article "Consumers May be Overestimating the Security of Home Security" by Carl Weinschenk.

Previously In The News

For Netflix, There's Just A World Of Opportunity

It’s a phenomenon than can even take credit for the concept of binge-watching, which landed in the Oxford dictionary in 2014. Its customers have an almost-Moonie like affection for Netflix; it has, by...

Smart Home Systems Slow To Gain a Toehold

According to a study by Parks Associates, reported by Brad Russell from an article originally appearing on IoT Agenda, “the IoT space is expanding to provide more targeted service offerings with verti...

Consumers Warm To Sharing Smart Device Data

As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices. While that price may be financial through discounted...

19% Cancel Internet-Connected TV Services, 19% To Add Them

Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Internet-based TV service within the last year, according to new research from Parks Associates. Howev...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive