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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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Consumers to TV Providers: Careful with My Data

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Roku's early success magnifies Blue Apron, Snap failures

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