Register

I agree with the Privacy Policy

In The News

Consumers Warm To Internet TV On Mobile Phones

November 06, 2005

Tech Web In a separate study, researcher Park Associates found that U.S. consumers, particularly teenagers, preferred short, easily consumable content, such as music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads.

Music videos were the most favored content, receiving strong interest from 15 percent of all U.S. households, and 38 percent of teenagers.

The findings validate Apple Computer Inc.'s release of a video iPod, and its addition of short videos in its iTunes music service, the firm said.

"As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks," Kurt Scherf, vice president and principal analyst at Parks Associates, said in a statement.

From the article "Consumers Warm To Internet TV On Mobile Phones," by Antone Gonsalves.

Previously In The News

First Roku CMO Aims to Keep Message Simple in Critical Year

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for stre...

Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference

Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. a...

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...

‹
1
2
...
13
14
15
16
17
18
19
...
41
42
›