Register

I agree with the Privacy Policy

In The News

Consumers Warm To Internet TV On Mobile Phones

November 06, 2005

Tech Web In a separate study, researcher Park Associates found that U.S. consumers, particularly teenagers, preferred short, easily consumable content, such as music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads.

Music videos were the most favored content, receiving strong interest from 15 percent of all U.S. households, and 38 percent of teenagers.

The findings validate Apple Computer Inc.'s release of a video iPod, and its addition of short videos in its iTunes music service, the firm said.

"As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks," Kurt Scherf, vice president and principal analyst at Parks Associates, said in a statement.

From the article "Consumers Warm To Internet TV On Mobile Phones," by Antone Gonsalves.

Previously In The News

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay...

‹
1
2
...
35
36
37
38
39
40
41
42
43
44
›