Providing market intelligence for more than 35 years

In The News

Content creation value chain boosted by IP, AI and connected technologies

“Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the future of video production and delivery,” said Brett Sappington, senior director of research at Parks Associates commenting on the findings revealed in Top 5 Video Trends in an IP-based World. “There are multiple challenges in infrastructure, formatting, and interoperability, but many disparate content owners, from NFL teams to late-night talk shows, are experimenting with video apps, live streaming, and other IP-based systems in order to reach connected audiences.”

From the article "Content creation value chain boosted by IP, AI and connected technologies" by Joseph O'Halloran.

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...