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Cord-Cutting: How Far Will It Go?

December 25, 2017

In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-OTT households, 81% take Netflix plus some other service or combination of services, typically Amazon or Hulu, according to the survey.

From the article "Cord-Cutting: How Far Will It Go?" by Alan Breznick.

Previously In The News

OTT's Big Sign-In Results From Connected TV Devices

Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...

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The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services lik...

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The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys a...

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