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Cord-Cutting Steady, Connected TV Apps On Rise

August 19, 2016

OTT

streaming

cord cutting

MediaPost

connected TV

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study video apps on connected devices. “Video apps on connected devices are again playing a key role in the competitive landscape of digital video entertainment,” Parks says.

From the article "Cord-Cutting Steady, Connected TV Apps On Rise" by Daisy Whitney.

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About Parks Associates

Cord-Cutting Steady, Connected TV Apps On Rise

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

Survey: Streaming Service Churn Rates Hit 44%

Alexa Poised To Play A Bigger Role This Amazon Prime Day

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

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