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Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study video apps on connected devices. “Video apps on connected devices are again playing a key role in the competitive landscape of digital video entertainment,” Parks says.

From the article "Cord-Cutting Steady, Connected TV Apps On Rise" by Daisy Whitney.

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Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

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According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018. The consumer technology r...

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A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use. The “Privacy and Data Protection for...

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