Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now playing catch-up, something the company is not accustomed to," Hower said.
From the article "Cutting the Cord: What won't happen in 2016" by Mike Snider.
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...