Providing market intelligence for more than 35 years

In The News

Damming The Stream? TV Producers May Make You Wait For New Shows Online

“Hulu’s DNA has been recent episodes of TV shows,” said Glenn Hower, an analyst at the research firm Parks Associates.

The apparent anxiety at television companies is common to any industry that’s faced what Harvard business professor Clayton Christensen calls “The Innovator’s Dilemma.” That’s when established companies find their big, lucrative businesses undercut by innovative rivals with cheaper — and, at least at first, less profitable — alternatives. The big companies can’t embrace the new approaches without helping cannibalize their own cash cows.

From the article "Damming The Stream? TV Producers May Make You Wait For New Shows Online" by ANICK JESDANUN.

Previously In The News

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...

HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)

WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...