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Deep Thinking On Second Screens And TV Everywhere

September 17, 2014

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours per week on the television.”

The Parks data notes that tablet viewing has tripled since 2010, and for smartphones, video viewership has doubled. But in the end, neither one of them can duplicate the sheer joy of the visual experience you get from that ginormous TV in the living room. The Parks research and the Cablefax event will discuss how all those screens are going to get along with each other.

From the article "Deep Thinking On Second Screens And TV Everywhere" by P.J. Bednarski.

Previously In The News

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

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