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In The News

Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates.

“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4k set ownership could drive broadcasters to invest in new 4k media technologies,” said Glenn Hower, research analyst, Parks Associates.

From the article "Despite content concerns, Europeans Want 4k" by broadbandtvnews.com.

Previously In The News

44% Consider Move-In Ready House To Be One With Smart Technology Already Installed

Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed. The survey of 1,300...

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...

Many CE Shoppers Considering Only One Brand

According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...

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