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DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.

From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.

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46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

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