Providing market intelligence for more than 35 years

In The News

Disney Plus ad-supported tier not supported on Roku

 
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.
 
Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire TV command 80 percent of the streaming TV market in the United States, according to data released by Parks Associates in October. Each company has an equal 40 percent share of the space, Parks Associates data revealed.
 
Like other media companies, executives at Disney have been pressured by investors to end its practice of losing money on content production and marketing for its direct-to-consumer streaming services. Historically, investors have been willing to wait as companies like Disney offered their streaming services at a low price point in order to attract the masses.
 
From the article,"Disney Plus ad-supported tier not supported on Roku," by Matthew Keys.

Previously In The News

Smart Home Adjacencies: Building the Ecosystem

The smart home is expanding beyond lights, locks, and thermostats to include new products such as smart beds, mirrors, and appliances. “Smart Home Adjacencies: Building the Ecosystem,” a new report fr...

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive