Providing market intelligence for more than 35 years

In The News

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent, survey data reveals that consumers have privacy concerns, don’t want their shows interrupted, and voice other likes and dislikes regarding interactive streams.

“When we're asking consumers what they think about interactive TV experiences, we certainly want to understand [their concerns],” Kent says. “What's their fear? What's their concern? The number one thing is the privacy and security of their personal data and also payment information. So, we're talking about commercial experiences here. You're trusting perhaps a new entity with your payment information. A lot of these subscription services already have your billing information, so there are some services that you're already trusting there, but how is that [new] payment going to work?”

From the article, "Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming" by Tyler Nesler

Previously In The News

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV...

Watch, Meet Smartwatch: Fossil and Misfit Think They’re A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

Meet The Texas A&M Grad And DVR Inventor Who Turned Us Into Binge TV Watchers

Roku is the most popular brand of streaming media players in the U.S., according to a study by Parks Associates, a Dallas market research and consulting firm that specializes in consumer technology pr...

AT&T's Mega-Deal With Time Warner Banks On Your Connected Future

"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive