Providing market intelligence for more than 35 years

In The News

Drive Til-You-Qualify May Not Be What it Was

How will such evolving functions, an increased emphasis on community "walkability," and neighborhood "programming" around trails, proximity to grocery, schools, health, etc., and social connections, etc. create an impetus for new designs, materials, and features in what has been a fairly standard structure to shelter human-driven vehicles.

Already, affinities between smart cars and smart homes are the subject of more and more research, as we see here from Parks Associates, which plots early adopters and traction for smart tech in both spheres.

In 2015, these ecosystems are beginning to converge, with particular use cases, such as remote home controls, entertainment on-the-go, and home energy management emerging at the intersection. However, significant obstacles and issues must be addressed before players can begin to take advantage of crossover opportunities.

From the article "Drive Til-You-Qualify May Not Be What it Was"  by John McManus.

Previously In The News

New research shows DIY is on the rise

New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...

Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integrators

Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer researc...

Security industry weighs in on role of DIY

Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed...

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70...