Providing market intelligence for more than 35 years

In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said the company could simply begin offering full pay TV subscriptions as part of its Prime memberships. He said Amazon could afford to give away local broadcast and cable channels for free if it can figure out how to effectively tie its retail offering to that proposition. "Fundamentally, Amazon sees itself as a retailer," Sappington said.

From the article 'Editor’s Corner—How far can Amazon reach into pay TV?" by Ben Munson.

Previously In The News

Amazon's New Netflix Competitor Is A Bad Deal For Most People

This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu. But a little simple math shows that it actually isn't a great deal unless you plan on cancel...

Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Has The Smart Home Found A New Voice?

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Can an AI burglar alarm predict break-ins before they happen?

Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with cons...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive