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In The News

Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report.

"Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games.” 

From the article "Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week" by P.J. Bednarski.

Previously In The News

Gamer gear maker Razer jumps into smartphone market against Apple, Samsung

According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google...

Smart-home tech might help older adults live independently longer

A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old. That expectation, h...

The Glory Days of Sharing Passwords to Stream Free TV May Soon End

According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...

Nest, now a Google subsidiary, starts selling video doorbell

Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...

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