Providing market intelligence for more than 35 years

In The News

Europe: 15% Trust Their ISP For Smart Home Services

Parks Associates research shows 10-15 per cent of broadband households in the UK, France, Germany, and Spain would trust their broadband service provider for smart home products or services, roughly the same levels who would trust other channels such as retailers or security dealers.The IoT research firm notes that with this level playing field in consumer trust, telcos have ample opportunity to move consumer opinions and increase market share in the early European smart home market.

“A number of smart home products are capturing the attention of the public, and telcos must integrate those ‘hero’ devices into their offerings to capitalise on their popularity,” said Erik Overbeeke, European Research Associate, Parks Associates.

From the article "Europe: 15% Trust Their ISP For Smart Home Services" by advanced-television.com

Previously In The News

Routers Are Pretty Now, Because They Have to Be

“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and...

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...