Providing market intelligence for more than 35 years

In The News

Europe: 15% Trust Their ISP For Smart Home Services

Parks Associates research shows 10-15 per cent of broadband households in the UK, France, Germany, and Spain would trust their broadband service provider for smart home products or services, roughly the same levels who would trust other channels such as retailers or security dealers.The IoT research firm notes that with this level playing field in consumer trust, telcos have ample opportunity to move consumer opinions and increase market share in the early European smart home market.

“A number of smart home products are capturing the attention of the public, and telcos must integrate those ‘hero’ devices into their offerings to capitalise on their popularity,” said Erik Overbeeke, European Research Associate, Parks Associates.

From the article "Europe: 15% Trust Their ISP For Smart Home Services" by advanced-television.com

Previously In The News

New council will guide family caregivers to available tools

Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awarenes...

iPhone Controlled 40% Of US Smartphone Market In 2015, Data Shows

Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which m...

Samsung Is Catching Up To The iPhone, By The Numbers

Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...

70% Of U.S. Households With Smart Energy Devices Report Saving

New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...