Providing market intelligence for more than 35 years

In The News

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, the growing ecosystem of competitors and the need for manufacturers to establish partnerships with suppliers who can help them adapt quickly to new opportunities.

Further, 11% of U.S. Internet households, or over 12 million households, owned a smart door lock, nearly double the adoption rate five years prior. With purchase intentions also rising, Parks Associates’ research also finds that 29% of U.S. broadband households reported an intent to purchase a smart door lock in the next six months, up from just 21% in 2018.

From the article, "Expanding the Value of Smart Access Devices" by Jennifer Kent

Previously In The News

Consumer Awareness Of VR Technology Is Low

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...

US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...

Broadband’s New Race to the Top

One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...