Providing market intelligence for more than 35 years

In The News

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY.

Parks Associates, an internationally recognized market research and consulting company, has released a whitepaper noting that home security consumers are looking for solutions to reduce false alarms.

“Security system adoption has steadily increased in recent years, reaching 36 percent of U.S. internet households,” said Chris White, Senior Analyst, Parks Associates.

Advancements in security system technology have increased, and adoption has grown, particularly with affluent young adults and families, according to Parks Associates.

“New solutions include smart security cameras with two-way talk, neighborhood safety apps that provide communal surveillance, and personal security apps that give users on-demand access to certified bodyguards and safety professionals,” White noted.
 

From the article, "FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS" by Cory Harris

Previously In The News

Damming The Stream? TV Producers May Make You Wait For New Shows Online

“Hulu’s DNA has been recent episodes of TV shows,” said Glenn Hower, an analyst at the research firm Parks Associates. The apparent anxiety at television companies is common to any industry that’s...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...