Register

I agree with the Privacy Policy

In The News

First Roku CMO Aims to Keep Message Simple in Critical Year

September 03, 2013

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for streaming video has grown. The average time consumers spend per day using set-top boxes increased to 36 minutes this year from 26 minutes in 2010, according to eMarketer. Roku reports even higher usage among its base. Mr. Anderson said time spent streaming on Roku is up 84% in the past year, with the average user spending 13 hours per week on the device.

Amid that growth, Roku has become the U.S. market leader. A study released in August by market research firm Parks Associates found that Roku was the most popular streaming device among U.S. households that owned one. Thirty-seven percent of respondents said they used Roku, while Apple's competing device, Apple TV, ranked as the second most popular at 24%.

From the article, "First Roku CMO Aims to Keep Message Simple in Critical Year" by John McDermott.

Previously In The News

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay...

‹
1
2
...
35
36
37
38
39
40
41
42
43
44
›