Register

I agree with the Privacy Policy

In The News

First Roku CMO Aims to Keep Message Simple in Critical Year

September 03, 2013

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for streaming video has grown. The average time consumers spend per day using set-top boxes increased to 36 minutes this year from 26 minutes in 2010, according to eMarketer. Roku reports even higher usage among its base. Mr. Anderson said time spent streaming on Roku is up 84% in the past year, with the average user spending 13 hours per week on the device.

Amid that growth, Roku has become the U.S. market leader. A study released in August by market research firm Parks Associates found that Roku was the most popular streaming device among U.S. households that owned one. Thirty-seven percent of respondents said they used Roku, while Apple's competing device, Apple TV, ranked as the second most popular at 24%.

From the article, "First Roku CMO Aims to Keep Message Simple in Critical Year" by John McDermott.

Previously In The News

Will Roku bring smart TVs into the cool crowd?

The flood of new competitors in the streaming-media device race -- joining stalwarts Roku and Apple TV have been the $35 Chromecast from Google and the high-end Fire TV box from Amazon -- underscor...

Home Networking Gaining Mass Acceptance

A growing retail presence among companies manufacturing end-user home networking products indicates that the home networking industry is beginning to make headway in the mass market. The effect i...

Social Networks Becoming A Prime Target For Online Video

Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six ti...

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...

‹
1
2
...
6
7
8
9
10
11
12
...
43
44
›