Register

I agree with the Privacy Policy

In The News

Fitbit Holds Lead Among Fitness Wearables

August 28, 2014

Good luck catching up with Fitbit in the wearable fitness tracker category.

According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, far ahead of competitors such as Samsung (14%), Nike + Sensor (14%) and Nike Fuelband (8%).

“Fitbit has been around for the last seven, eight years. It’s not an overnight success,” Harry Wang, director of health and mobile research at Parks, tells Marketing Daily. “The consumer needs to be aware of what’s out there. The timing was right for them.”

From the article "Fitbit Holds Lead Among Fitness Wearables" by Aaron Baar.

Previously In The News

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...

Siri is just all right with most iPhone users

According to a new study, most people who have access to Apple's Siri voice assistant think she's just fine -- they just don't want her around all that much. As part of its quarterly "Market Fo...

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...

‹
1
2
3
4
5
6
7
8
9
10
...
41
42
›