Providing market intelligence for more than 35 years

In The News

Fitbit Runs Higher As Fitness Wearables Market Grows

A report out Thursday from Parks Associates showed that 18% of U.S. broadband households own a wearable fitness device such as a smartwatch or a fitness tracker.

Parks said 12% of U.S. broadband homes own a fitness tracker, such as those made by Fitbit and Garmin (GRMN). That's up from 10% in the third quarter of last year.

From the article "Fitbit Runs Higher As Fitness Wearables Market Grows" by Patrick Seitz.

Previously In The News

Forget the Streaming Wars—Pandemic-Stricken 2020 Lifted Netflix and Others

About 60% of U.S. households currently use Netflix, according to research firm Parks Associates, and it still holds a sizable lead over most of its rivals—though some new entrants are gaining ground f...

Home Security Company ADT Betting on Google Partnership to Build Revenue

Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...

Roku Pays to be a Player

Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...