Providing market intelligence for more than 35 years

In The News

Fitness: The Sweet Spot for Smartwatches

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall, 41 percent of smartwatch owners reported that the most commonly used apps were to track calories or to monitor weight loss goals.

From the article "Fitness: The Sweet Spot for Smartwatches" by Peter Suciu.

Previously In The News

This week’s TV: Amazon beats Netflix, ‘Little America’ returns, and Reba gets some love

"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...

Disney Plus ad-supported tier not supported on Roku

  Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...

7 Smart Home Devices You Should Add To Your Space in 2023

If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...