Providing market intelligence for more than 35 years

In The News

For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution

Each is a decent enough product, but they’ve generated hardly any interest from consumers. Research firm Parks Associates estimated in October that after 18 months, Sling TV had signed up only 1 million subscribers. PlayStation Vue only had about 100,000 according to a guesstimate served up by Bloomberg BusinessWeek in June.

From the article "For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution" by Hiawatha Bray.

Previously In The News

Why Pay-TV Needs OTT Video Now

Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video serv...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...

Amazon to Open New Front in Streaming Wars

It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...