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Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

September 19, 2017

A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”

For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.

From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.

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About Parks Associates

Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

Previously In The News

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

Technical Support Needs are Influenced by Number of Devices in the Home

Streaming power players and modern ecosystem dynamics: Lee

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