Providing market intelligence for more than 35 years

In The News

From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the third quarter of 2022, up from 62 during the same quarter in 2016. About 54 of U.S. internet households reported subscribing to four or more Ott streaming services during the third quarter of 2022.

From the article, "From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts," by Lucas Manfredi.

Previously In The News

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...

NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

But as Peacock prepares to roll out nationwide on July 15, the app is still missing some key distribution partners. NBC has yet to reach agreements to offer the service through Roku and Amazon Fire TV...

NBC’s video service Peacock stresses ‘free,’ looks to 2021

Quibi hasn’t gained much traction, according to an analysis of its app downloads and conversions from a three-month free trial by Sensor Tower. Apple does not release subscriber data. HBO Max did not...

Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash

One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, t...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive