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In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

Previously In The News

Tech firms cook up ways to expand home products into kitchens

Household brands like Whirlpool, Samsung and Bosch are racing against tech behemoths like Google and Amazon to dominate the kitchen with internet-connected appliances and cooking gadgets that include...

Installations and No Monthly Fees – Amazon’s Answer to Home Security

Amazon illustrated its potential entrance into the security space with its recent acquisition of the popular video doorbell manufacturer, Ring. Ring’s reported $1 billion valuation goes beyond its har...

3 in 4 Resi Security Installs Included Smart Home Controls in 2017, Report Says

Indicating the continued adoption of smart home products, Parks Associates’ Home Security: Channel Insights reports 75% of home security installations in 2017 included smart control features. In ad...

Smart Speaker Ownership Nearly Doubled in Six Months

It’s taken a little while, relatively speaking, but smart speaker ownership finally appears to be taking off. According to the latest report released today by Parks Associates, ownership of smart spea...

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