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Generation App Gap: Millennials' Tech Embrace Dwarfs Boomers, Xers

"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nearly every smartphone activity compared to Generation Xers and baby boomers, and their mobile app-first habits for completing day-to-day tasks are the catalysts for market innovations from Uber to Instacart to Venmo."

From the article "Generation App Gap: Millennials' Tech Embrace Dwarfs Boomers, Xers" by Rick Smith.
 

Previously In The News

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates. Pure-play...

Sports Streaming Jumps in Popularity: Report

More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates. Among...

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. “Sports ha...

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates. The firm reports that 91% of U.S...

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