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Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S. install base is up to 39%, and Amazon Fire TV has climbed to 30%.

Kristen Hanich, a senior analyst at Parks Associates, says that when the firm tested consumer perception of the four largest streaming platforms (Chromecast, Fire TV, Roku, and Apple TV), it found that Chromecast ranked last in ease of use, content support, and ease of finding content. That’s largely because of its reliance on a phone for navigation.

From the article "Google Chromecast’s surprising origins—and uncertain future" by Jared Newman.

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Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base...

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Amazon doesn't publicly disclose how many Amazon Prime members it is the U.S., or globally for that matter. But late last year, research company Parks Associates published data suggesting that Prime V...

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