Providing market intelligence for more than 35 years

In The News

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and consulting firm Parks Associates. But it remains a distant second to Amazon’s Echo which sold 14 million units in 2016 and expected to do better this year.

“They’re out for domination and being the biggest and best,” Parks Associates analyst Brad Russell said. “People are familiar with Google, and they want the experience to cut across interfaces. And Google wants to be the user interface of choice, no matter where you are or what you’re doing.”

From the article "Google Home now has a screen — and, soon, Spotify" by Nicholas Cheng.

Previously In The News

NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...

Home Entertainment 2025: The Push for Profits

While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...

Study: Video Doorbells Have a 71% Service Attach Rate

Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...