Providing Market Intelligence for 40 Years

In The News

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most recognizable IoT brands to tech-savvy consumers, and the company's recent struggles to bring new products to market and its decision to end support for an IoT hub it acquired two years ago could have a lasting impact on the IoT movement.

At the end of 2015, nearly 20 percent of all U.S. households with broadband connections owned at least one smart home product, according to the research firm Parks Associates. During the next decade, that number is projected to jump to 66 percent as more thermostats, cameras, video doorbells, door locks, lights, controllers and yet-to-be-released smart home products make their way into American households, the company says.

From the article "Google's Nest Struggles Could Set Back The IoT Movement" by Matt Kapko.

Previously In The News

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone. "The ability to shut off both the camera and the microphone will appeal to those who have privacy conc...

Fitness: The Sweet Spot for Smartwatches

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall,...

Sonos Launches Rent-a-Speaker Pilot Program

Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market resear...

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates. "NBC also wants to gain...